The creation of an innovative certification system and management model entitled “Brand for the promotion and protection of the natural and cultural environment” will be at the focal point of the publicity and communication strategy of the MoNa Project. The partnership aspires for this brand to become the core result of the project and a tool to promote effectiveness in heritage management. The Brand will involve all partners, stakeholders and associates.
CHAPTER 1
Review of the existing Place Branding systems for
natural and cultural sites
CHAPTER 2
Description of the four Project’s Pilot sites
CHAPTER 3
Proposal for project’s branding system
CHAPTER 4
Pilot application of Mo.Na Standard
